Google Search Ads are unique: people are already looking for what you sell. The only question is whether they click your ad or your competitor's — and whether they buy once they land. Umer Khan writes your Google ad copy and manages every campaign to ensure the answer is always you.
Google Ads can be incredibly profitable — or incredibly wasteful. The difference comes down to five things most businesses get wrong:
Broad keyword targeting wastes budget on people researching, not buying. Without intent-based keyword strategy, you're paying for curiosity clicks that never convert.
When four ads appear for the same search, the one with the strongest copy wins the click. Generic headlines and weak CTAs hand your potential customers to competitors.
Getting the click is only half the battle. When your landing page doesn't match the ad's promise in copy and tone, visitors bounce — and you paid for nothing.
Mixing keywords with different intent into the same ad group produces poor Quality Scores, higher CPCs, and lower ad positions — costing more for worse results.
Low CPC looks good. High CTR feels good. But neither means anything without proper conversion tracking connecting clicks to actual revenue.
Google's Smart Bidding learns from conversion data. With poor tracking and low-quality copy, you're training the algorithm on the wrong signals — and it gets worse over time.
Every Google Ads engagement includes conversion copywriting and complete campaign management. Search, Display, and YouTube — each platform gets copy and strategy tailored to how your customers use it.
We map your complete keyword landscape — high-intent commercial terms, long-tail buyer keywords, competitor terms, and negative keywords — to build a targeting structure that puts your ads in front of people ready to buy, not just browse. AI accelerates this research dramatically.
Umer Khan writes all your search ad headlines, descriptions, and extensions using direct response principles. Every ad is written to win the click against three to seven competitors appearing for the same search — with a clear value proposition, strong benefit statement, and urgent call to action.
We build tightly themed ad groups where keywords, ad copy, and landing pages all say exactly the same thing. This improves Quality Score, reduces cost per click, improves ad position, and trains Google's algorithm on clean signal data from day one.
We review and rewrite your landing page copy to match your Google Ads messaging. When the ad says "X" and the landing page immediately reinforces "X," conversion rates jump significantly. Message match is one of the biggest, most overlooked levers in Google Ads.
We install proper conversion tracking that connects Google Ads spend to actual sales, signups, or leads in your CRM. Smart Bidding is configured to optimise for real revenue signals — not vanity metrics. You always know exactly what each pound or dollar of Google Ads spend is generating.
Weekly review of search term reports to catch unwanted traffic, bid adjustments based on device, time, and audience, negative keyword expansion, and performance-based scaling of winning campaigns. Monthly strategy call reviews the full Google Ads picture.
Return on every dollar of Google Ads spend across managed accounts in US, UK, CA, AU.
Average reduction in cost per lead after proper campaign structure and copy system is installed.
From first strategy call to live Google campaigns generating real conversion data.
After 3 months. Clients stay because results compound week over week.
Results from real engagement. Individual results vary. Free audit includes specific projections for your business.
Yes. Umer Khan writes all Google ad copy personally — every headline, description, and extension for every ad group. This is not common in PPC management. Most agencies separate copy from strategy. Integrating both produces significantly better Click-Through Rates and Quality Scores.
Google Search Ads (the text ads that appear when people search), Google Display Ads (banner ads across websites in Google's network), YouTube Ads (pre-roll, mid-roll, and skippable video ads), and Google Shopping Ads for e-commerce businesses.
A healthy ROAS depends on your margins and industry — but 3x to 5x is considered strong for most businesses. Umerix Growth averages 4.8x ROAS across managed accounts. The free audit will give you a realistic ROAS projection for your specific business and budget.
With a properly structured campaign and strong copy, first meaningful data appears within 14 days. Google's Smart Bidding needs approximately 30–50 conversions to exit the learning phase. With the right strategy, most campaigns show clear ROAS improvement within 60 days.
Yes. YouTube Ads are part of the Google Ads ecosystem. Umer Khan writes YouTube ad scripts, manages targeting, and optimises performance for businesses where video advertising is appropriate. The free audit will tell you whether YouTube Ads are right for your business.
Yes. Book a free 30-minute Google Ads audit. Umer Khan will review your current campaigns, identify your biggest performance leaks, and give you specific recommendations — at no cost, no commitment required.
Book a free 30-minute Google Ads audit. Umer Khan will review your current campaigns, critique your ad copy, identify your biggest conversion opportunities, and show you exactly what a properly managed Google Ads system delivers.
Book Your Free Google Ads Audit →No credit card. No commitment. Response within 24 hours.